It’s Birthday Week!

The goal of Structure is to give you the tools you need to create and share content that resonates with your audience long after the program ends. We’re putting in the work now so that you can look at content as a managable task rather than something you’re dreading.

Here’s an overview of the Schedule:

Week 1: Getting started

• Instagram Basics

• Content planning template Set-up

Week 2: Content Pillars and Batching

• Building a content library

• Sustainably creating content

Week 3: Showing up on IG

• Posting to Stories

• Finding your content rhythm

Week 4: Engagement and Lead Tracking

• How to find your ideal folks on Instagram

• Keeping track of leads

Week 5: Finding your rhythm

• Social Media routines

Week 6: Putting it all together

• You pick the topic for the last week. This one is part guided lesson, part Q&A.

When you sign up for Structure, you'll receive a questionnaire so I can get started on your custom social media strategy as well as a link to schedule our 1:1 call to review your strategy for sometime in the 2 weeks before the program starts. This helps me to be able to give specific recommendations as I'm teaching the group program because I'll know so much about your business before we even start.

I’ll audit your Instagram account and use your questionnaire responses to build a custom social media strategy towards your goals. Strategies generally include audit findings, competitor analysis, bio optimization, content pillar planning, and recommended post cadence.

This offer is perfect for solo business owners who want a better structure in place for running their own Instagram accounts.

You’ll get a clear game plan forward based on your goals with the strategy I build before the program starts, and you’ll also learn how to make the most of your time on Instagram with what we review together in the group program.

In our 6 weeks together, you’ll learn how to shorten the time it takes for you to create and share content that resonates with your ideal client while also learning the best ways to find your ideal clients on Instagram.

Yes, there will be a bit more time needed during these group sessions, but it will pay off in the long run because you’ll save so much time that would have been spent trying to figure it out for yourself or asking chatgpt to do it for you.

no, I don’t believe in using chatgpt/claude/etc for my work in my business, which means that I do not teach it in any way in the program and I do not use it when building your strategy. Let’s learn to lean on our own brains and the brains of our business community through collaboration and conversation.